Hi "lead name",
this is Michael Ross with Property Systems of GA and you had requested a list of properties from our website and I am calling in an attempt to get the list out to you. All I need is the area, Price range, & how many bedrooms and baths you need. When you get an opportunity, please call me at "your number" that’s "your number" with the information and I'll get the list out to you Today!! I'm also going to send you an email....so if it’s easier for you, you can reply to the email with that information and I can get the list out to you that way. Hope you’re having a great "time of Day” Talk to you soon!! Then I send them the 1st email.
If I speak to them I say "Hi "lead name" this is Michael with PS of GA and you had requested a list of properties off of our website and I'm trying to get a property list out to you Today......and I was wondering what area and price range your looking in? They answer.... How many bedrooms and baths do you need? After I get the info, I send them a list of properties in the area and price range they specified, and then follow up in 3 or 4 days. I like to give them a little time to have a look at the properties.
The key is to get them a list of homes with pictures so they can get excited about buying....then when I follow up I try to qualify them a little more....have they been pre-qualified.....are they working with a Realtor... if they haven't been pre-qualified, I get them in touch with our lender. Sometimes they call and say they want to see a property. I then ask "have you been pre-qualified? And then I explain that sellers, especially banks, require a prequalification letter or proof of funds before they will even look at an offer.....then I steer them to our lender for PQ.
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Hi %FirstName%
You had requested a list of bank owned properties we have available in the Atlanta area by filling out a brief questionnaire on our website at www.propertysystems.com. We have Hundreds of properties listed in all areas of Atlanta and the South East, so I am writing to get a little more info as to the area, price range, bedrooms and baths needed, ECT so I can customize the search to meet your requirements. Interest rates are on the rise, so NOW is the time to purchase your home! Please reply with the criteria you need for the property you want to buy and I will send your property list TODAY.
If you have any questions, feel free to contact me at the number below.
Success Always,
I received your request for information on my home market website. My firm lists properties for banks and lenders and we know which ones want to sell. We have hundreds of properties all over Atlanta and Georgia. Please contact me as soon as possible so we can take the next step in helping you find a property. You have my e mail here and my direct telephone # is 404-392-2547.
Our company has limousines that we use to look at property with and we are professionals at representing buyers with a high level of service.
Here is what I need to proceed:
I look forward to representing you in the purchase of a new property.
You had requested a list of bank owned properties we have available in the Atlanta area by filling out a brief questionnaire on our website at www.propertysystems.com. We have Hundreds of properties in all areas of Atlanta and the South East, so I am writing to get a little more info as to the area, price range, bedrooms and baths needed, ECT so I can customize the search to meet your requirements. Please reply with the criteria you need for the property you want to buy and I will send your property list TODAY.
You had recently requested a list of our properties off of our website. We have hundreds of available properties to choose from and all I need to get from you in order to send out your property list is the area, type of home you’re looking for, how many bedrooms and baths, and the maximum price range you are willing to pay. Please respond with these criteria and we will send out a property list that meets your specifications TODAY.
If you have any other questions, you can contact me at the number below.
Dear %Salutation%:
There are many exciting things happening in the current real estate market in our area, and since you are considering the purchase of a home, I wanted to offer my services. We have hundreds of properties available and I would like to send you a list of properties that meets your specific requirements. All I need is the area, bedroom and bath preference, maximum price you are willing to pay and the type of home you’re looking for.
Since the market is active and prices and interest rates are low, now is a good time to make a move.
Just give me a call or send an email and I will get the property list out to you Today.
Hi %FirstName%,
Here is some excellent advice from the Wall Street Journal - 10 reasons to own a house
Make a move NOW before interest rates start to increase. Give me a call at the number below and I’ll get a list of properties out to you TODAY!!
%Signature%
I wanted to write you and let you know a little bit about how the client gateway works. All properties are listed from the newest listed to the oldest. As new properties that meet your criteria become available, I will add them to your list every evening and they will be moved to the top of the list. You will also receive price change notifications as well. If a property has been sold or has expired, it will be moved off of your list.
If you have any questions about the client gateway, just call or email me and I will be glad to walk you through it. If you see a property you’re interested in taking a look at, just give me a call or email me and we'll schedule a time to meet and go take a look.
Hope Your Having a Great Day!!
No matter how well educated your buyers are, they still need information on how a real estate transaction works. Use consultation appointments to inform them and become a trusted resource in the process.
Buyers are more educated in today’s market. They have more access to information regarding properties and their value. Plus there are practically unlimited real estate resources online for practitioners.
These combined factors should make the real estate professional’s job easier, but for many, they don’t. Why? There are two problems:
▪ The information may not be accurate or relevant to a specific market.
▪ The information is almost certainly incomplete.
“An Educated Consumer Is Our Best Customer”
Two adages speak to today’s buyer:
▪ “An educated consumer is our best customer.” (the slogan of Syms clothing stores)
▪ “A little learning is a dangerous thing.” (written by English poet Alexander Pope)
Whether the real estate pro finds buyers easier or more difficult to work with depends on whether that practitioner respects and completes the buyers’ education.
Have the buyers obtained a copy of the contract and paperwork online? Probably not, and most paperwork has many pages plus addenda. Do the buyers know what real estate trends apply to their market? Do they know what to do when the inspection reveals a problem?
Contracts, inspections, financing, negotiation — there are far too many steps in the transaction process for most buyers to pick up on their own.
A Simple and Powerful Process
The most successful buyer’s agents learn to ask a few simple questions (adjust to the circumstances of you and your buyer accordingly):
“The purchase documents in our area are six pages, plus disclosures and addenda. Has anyone given you a copy of the latest documents and reviewed with you the parts that are going to be relevant for your purchase? I find it helps a lot to be familiar with the documents so you aren’t seeing them for the first time when you’re making that $200,000 decision. Would you like to get a copy and take a look at those together?”
“There are inspectors, appraisers, attorneys, title companies, lenders, and real estate agents involved in the transaction. Would it be helpful to go through the process step-by-step so you know what to expect and get some idea of what might come up? It often reduces some pressure and allows you to enjoy the process with greater confidence. Would that be helpful to you?”
These simple questions lead buyers to make a consultation appointment, which can establish enormous confidence and trust in you, the agent. Buyers subsequently go along more easily with your recommendations through the negotiations, which actually can reduce the number of homes they need to view. They find the experience so valuable that they begin to refer you to friends and relatives.
At the consultation appointment, review each step of the process, educating and preparing buyers. Do they understand the type of financing they’re trying to get? Do they have any questions about it? Even if you don’t have the answers, you can take the lead getting a clarification and making sure buyers are aware of what’s included in their closing costs and their payments, and in reducing cash needed with seller contributions.
You also should explain what buyers can expect: Describe problems that could arise and how you’ve solved them and protected buyers’ interests in the past.
As you conduct these presentations, you’ll quickly discover two things: how much buyers don’t know — even the educated ones — and how much they misunderstand. As you realize the value and power of these consultations, you’ll learn to go into deep detail, continuously confirming buyers’ understanding.
Changing laws and financing situations — such as explaining short sales and foreclosure procedures — are just a few reasons that the time you spend preparing buyers works to everyone’s benefit.